Suppose there were another drug developed in secret, an anti-vioxx. It reduces your risk of all-causes mortality by a fraction of a percent. But it has these side effects:
1. Chronic pain. It's with you as long as you're taking your anti-vioxx and lets you know it's working.
2. Joint stiffness, often debilitating and sometimes leaving you practically chair-bound.
Would you take it? Should everyone take it? Should everyone be legally mandated to take it?
(The latter condition was necessary to simulate the lack of knowledge patients had about their increased mortality, obviously difficult to reproduce in pain.)
It was incredible, eliminating chronic pain and inflammation. It allowed me to function normally, sleep, etc.
The problem is, it causes heart attacks, especially if you are at risk for having a heart attack. The key study showed a 5x higher rate of heart attack for Vioxx users vs Naproxen.
meanwhile, they have some stage production with singing and dancing like it's everything's going to be great on the screen with bright vivid colors and lots of action while the very monotone voice speed reads the legal crap you're too overwhelmed to hear.