With huge companies and VC willing to spend unlimited sums of money to get a monopoly in some segment they eventually want to milk it as much as they can, cause they killed meaningful competition.
More often than not I move from one service to the next because the last service got so shitty/annoying/terrible privacy decisions that I jumped ship.
The internet and tech was meant to be a wild west of ideas and options but if it ever was that was a sadly brief period.