Happens already. Product placements in TV shows and movies are already a thing. Even fantasy dramas like Game of Thrones :).
https://www.theguardian.com/tv-and-radio/2019/oct/31/emilia-...
https://www.theguardian.com/tv-and-radio/2019/oct/31/emilia-...
This is nothing new. The Wayne's World 2 movie had a fourth-wall bending/breaking scene that made fun of this back in 1993: