Honestly, I think what I see next is not just ads, but sponsored content within the content itself. No different than YouTube.

Yet then, then… we can have tiers. There can be more interesting sponsors and advertisements in the pricier subscription tiers. For the bargain tier, you get the literal 90-120 minute “advertisements” I’m aware exist on YouTube (yes, as ad breaks!) that are basically financial scams. Except on Prime they might be unskippable depending on the device you’re using.

Then Bezos will have so much money he’ll need a second monocle.