Streaming just came full cycle to traditional TV broadcasting. An impressive feat of disrupting an industry right there.
My idea to get cooperation and buy-in across the streaming providers was to try and "nudge" customers to subscribe and bundle competing services by directly showing all programming that could be accessed in one interface. Ideally streaming and account management and signup would be done through this single clearing house. Perhaps an incentive if all three services were active.
Obviously would be fraught with issues, and I could never really see any cooperation like that working. but I liked the name...
Everything being VoD is a pretty nice feature though.
Streaming is oodles cheaper than owning traditional TV station.
So actual hardware would cost them like 1/4 of that.