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Was there a frame of thinking about all forms of media content as elements of a single category prior to Web 2.0?

It seems like an easy way to test the hypothesis this article alludes to.

Yes but it was more or less a term of art used only in advertiser/publisher relations. Consumers didn't use it; creators certainly not. (Neither did these groups self-describe as "consumers" or "creators", ugh.)

Arguable today everything is advertiser/publisher relations.

A physical library?

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