This alcohol culture has resulted in a lot of political pressure to undersell the negative health effects of drinking. I think it's fine if people are drinking as long as they're aware of the consequence. Although alcohol advertising in general still makes me a bit uneasy, I don't think any other substance could get away with the same kind of ads as alcohol manufacturers.
For most, it's probably better to live a shorter and more fulfilling life than that of a monk which abstains from all pleasures. But if we're going to drink, it's better to be honest about the impact we're expecting.