Microsoft’s “request for external license” form is one page long, and has a “how much would this company cost to acquire” section. Or so I’ve heard.
Anyway tl;dr their lead engineer flew out and helped us get everything up and running. :-D
People buy $20 socks with a $300 suit because $20 seems inconsequential compared to the suit.
What's $90/mo compared to $50M to acquire them :-P