We'll see how this X-career pans out. Remember when Facebook used to report massive video viewership, and it turned out to be miscounted nonsense that ruined businesses that pivoted to videos on FB?
Yes, he's getting impressions. But are people actually watching significant portions of the video? You have no idea at all.
And how's his revenue? That's only one way to measure success, but it's a pretty important one. And you have no idea at all.
Some of my friends in Eastern Europe are huge fans, but I can't really figure out why, to me he's just another conservative interviewer/host.
he got something like 480m views on his latest interview with an argentinian presidential candidate
it 2x'd his interview with trump overnight
For some context Mr Beast videos have ~100m views and his content is geared towards children with a ton of time on their hands.
the spanish internet base is larger