It mentions hitting Shift+F10. Wish it mentioned how to that non-interactively.
Search for unattended install, autounattend.xml, Windows System Image Manager, Windows Imaging Toolkit. Don't try to install WSIM from windows store, as that version doesn't work. (this alone can save half a day of debugging phantom problems). There are extensive docs on the topic, but they are sometimes incorrect, contain incorrect code, etc.
You can start from here: https://learn.microsoft.com/en-us/windows-hardware/customize...
[0] https://learn.microsoft.com/en-us/windows-hardware/manufactu... [1] https://learn.microsoft.com/en-us/windows-hardware/get-start... [2] https://www.ntlite.com/