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love the domain name.

After a pivot, it can also be repurposed into a Bitcoin mining pool, as well, in the great tradition.

Second mtgox ref and counting I think lol.

But more seriously, we might have other brands in the future... the domains need to all be awesome.

Credit for that is due to my wife Anna Hentzel Johnson (and previously also co-founder).

She came up with the idea and then it was insta-unanimous.