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Apple does give away their products - they give them to production studios for TV shows and movies.

Why do you think almost every movie and show made over the last few years features a laptop with a glowing Apple on the back whenever a shot calls for someone to be using a computer?

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It's been said many times that Apple doesn't pay for product placement. That it's just a consequence of the show's writers and designers using Apple products. I tend to believe that. But I still suppose it's possible that providing free products is considered "not paying."

I'm not sure how true this is.

If you see the credits roll at the end of the show or movie, there is invariably a line that says "Promotional consideration: Apple" [and others].

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