If the negative association you have is because of its use in organic kale tofu salads and the like, that’s not exactly tofu’s problem.
Eventually I tried a tofu dish while sharing plates with a couple of vegan friends at a Chinese restaurant and was amazed at how tasty it was, so I then spent the time to figure out how to cook it in such a way that I actually enjoy! It's not exactly close to being my favourite ingredient, but I do now eat it fairly often since it's healthy and tasty.
I think this experience - being put off tofu by the amount of people who make awful tofu dishes under the justification of it being healthy and vegan - is quite common, and it would be great if more people can discover ways they actually enjoy it.
(Side note, my #1 favourite way of preparing Tofu is roughly this recipe - I'm away from my desk and can't remember the tweaks I made, but they're not significant: https://frommybowl.com/crispy-tofu-recipe/ Bake it following that recipe, then it's ready to chuck into a salad, or stir fry, or some sort of sauce, or...)
I like tofu much more than I like most meats.
(in my opinion) Tofu is much better than the other alternative they suggested like Archo or EchoSphere.
Disclaimer - I also do some work with Env0 which is part of the OpenT(o)F(u) initiative
As much as I actually like tofu the food, I'd agree that OpenTofu isn't a great name.
Aside: tofu done right is great. Nobody treating it as a meat substitute is doing it right.
1. It's traditionally not a meat alternative. 2. One should try properly cooked tofu before judging that it's "missing any kind of taste, smell or texture".
https://cooking.nytimes.com/recipes/1020993-tofu-and-green-b...
We can’t accommodate everyone’s food preferences.
To make everyone happy I guess we’d have to call it Chef, and we can’t do that either.