This is completely untrue. Cloudinary have supported it since 2020, which is where Jon Sneyers, the chair for the JPEG XL WG and lead developer of libjxl works.
Shame on you for making false claims - especially considering your "service" is in direct competition to cloudinary.
>Google snubbed JPEG XL so of course Apple now supports it in Safari
The "hedge" angle on doing what google isn't doing is a fascinating possibility.
Could it be that, paradoxically, Google actually inadvertently secured JPEG-XL's future by ripping it out of Chrome?
https://cloudinary.com/documentation/image_optimization#auto...
Also, your claim is that you are "first to support", not "first to serve all our clients images as jxl without asking if thats ok"...
You dont need to use the f_jxl parameter. e.g. https://res.cloudinary.com/demo/image/upload/c_scale,w_500/f...
And can all be handled via srcset.