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They literally are not. They are held in by landmines and barbed wire. Nobody is going to execute Brand and his entire extended family if he moves away from YouTube. But that WILL happen if you leave North Korea.
Quit your sh*t.
They absolutely have agency to try. Just the same as Brand has agency to set up his own YouTube alternative.
Where do you want to set the limits? Is it at you and your extended family being executed?
What about starving people in Africa? They won't be executed if they leave, so it's their own fault for staying? What about USians that want an abortion? They can travel to another country, what about the first world unemployed in a recession? They could travel off to Africa and subsistence farm rather than complain about their mortgage.
Brand doesn't have a practical alternative to YouTube, so simply saying he can go elsewhere is stupid.