Journalism. Reaching out to involved parties for comment, boots on the ground, making retractions, reserving judgement, citing sources, seeking and contextualizing opposition and/or expertise, making an attempt to prefer observation over interpretation, pushing back on wild claims, etc etc etc.

I was acutely aware of partisan bias in MSM but I didn't appreciate just how much they actually did get right until the deluge of "MSM sux, here's what THEY don't want you to know" replaced it.