I can get behind "ads keep the internet free" narrative, but it seems rather odd to suggest something that someone who doesn't exactly know you wants you to see is better than relevant result.
I can get behind "ads keep the internet free" narrative, but it seems rather odd to suggest something that someone who doesn't exactly know you wants you to see is better than relevant result.
In general, I've found any query that's blogspammed to death, the ads are actually surprisingly useful. eg: I turn off my adblocker for any query that is "Alternatives to X (dropbox/xero/notion/figma etc.)". Every organic search result is some generic comparison website that is scraping from the same public data but the ads are generally actual product companies. I figure the companies paying their way to the top of ads have their LTV to CAC figured out and are generally going to be the ones with the highest predicted retention for me.
In this case, I have a specific intent to buy and the bid/ask mechanism for ads is much more predictive of my intent than the SEO algorithms of the organic results.