Pre-web, I worked at a dating service. I've mentioned this before here. Women rated their preferences as having a higher importance than men did, over and over again, and on the most depressingly stereotyped vectors: money and height. Then you have your deleted OKCupid blogpost about how women rated eighty percent of men as being "below average" in looks. Then you will hear about the three sixes (figures income, feet of height, and ...) The unrealistic standards affect both sexes and pretending that they do not is quite literally part of the problem. These products can exist because men who are more or less invisible in the dating market still crave affection and attention. The only advice seems to be "date harder, loser."
Entire economies are driven by men attempting to attract women, from limb-lengthening to Jackass-style stunts to impressive cars. There's a lot of guys who are doing their best and just get swiped away. If they want a little intimacy, ersatz or not, they are going to try to fulfill that desire, and once Real Life fails them hard enough, this looks like an option.
What the author of this piece should be terrified of is if men figure out a way to stop desiring affection, attention, and all of that. Not just an end to libido, but for the desire for romantic companionship. It will make The Pill look like nail polish in terms of impact on civilization.