They're slowly dethatching themselves from the console HW and moving to selling services the same way the detached from Windows and Office as the core products and made more money selling O365 and Azure subscriptions including their arch nemesis Linux.
That's why they keep selling CoD to the competitor's Sony PlayStation instead of making it an Xbox excusive like Sony and fans feared they would. People, and Sony, still don't get it, that Microsft's new business model is monetizing IPs and services, not selling more console HW thanks to exclusives like the old days. They'll probably make more money form Candy Crush than Sony makes from Last of us on PlayStation.
Holding on to the "console war" ("muh console sold more than your console!") is just silly and outdated. The big money is now gonna be in IP and services, not selling console HW, and Apple also knows this which is why it focuses more on new services for existing customers (ApleTV, credit cards, SOS satelite, etc) and less on selling more iPhones to new customers as the hardware market is already saturated.
Nintendo will outlast the Xbox, but Microsoft will outlast Nintendo.
Source: trust me bro?
Microsft's Xbox division saw ~15 billion of revenue while Nintendo saw 12 billion revenue last year.
> Holding on to the "console war" ("muh console sold more than your console!") is just silly and outdated. The big money is now gonna be in IP and services
Perhaps, but I'm pretty sure that Nintendo is aware of the value of their IP, given they've used the exclusivity of their IP to sell merchandise and hardware for what, 40 years now? If in the future, there isn't enough money in selling hardware, and keeping a slice off the money from games release on their hardware, they'll still have a very deep well of IP they can monetize in a number of ways.
From MSs perspective Xbox is just a lockdown gaming PC tied to their store
No big company is invincible just because it's old and makes a lot of money today.
/sarcasm
Nokia didn’t have Mario, Donkey Kong, Zelda, Splatoon, Metroid, etc.
Also what launched that is a game changer like the iPhone? What did I miss?