So expensive for so little real gain. We're spending more on making companies who don't use your data for anything nefarious (basically all companies outside of the advertising industry, if you even consider advertising nefarious) than we're spending on fixing climate change. Or preventing war. What a joke.
Edit: looks like this law applies specifically to self defined 'data brokers' (no one can find these entities IME and no one admits they are one) so at least it's somewhat targeted. Comment stands for CCPA and CPRA, which apply to all "businesses."