>I’ve been evangelizing the business benefits of enterprise technology for more than two decades, first as a marketing executive and more recently as a freelance writer. At IBM, I was known as a “Software Evangelist,” and my work always had me delivering secular sermons about the redemptive potential of the latest computer program or hardware.

>As an apostle of digital transformation, a prophet of workflow orchestration, I gushed with messages from the gods of tech about how products like AI and RPA would allow corporations to be born again—or at least generate higher earnings.

>And then, earlier this year, things started to go a little quiet. When you’re a freelancer, a slowdown is never good, but I grew more alarmed as a client notified me that they would no longer require my services because they were switching their content writing to AI. Others simply dropped me and didn’t send a note. Several more accused me of using AI in my writing, so why would they pay me?

This is a skill issue. If your writing is indistinguishable from AI, it has negligible value