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They haven't heard anyone. They are just playing the "Overshoot then Back Off" negotiation playbook.

I don’t think that’s true in this case. Usually that’s a “the structure is fine but the price increase is way too much” move.

This completely wrecked faith in Unity. They also took too long for this response. If it was their plan, it was an absolutely terrible one.

I think you and GP are right at the same time. The fee was probably knowingly overshot and then right after they offered to practically waive it to people who would be using their ad delivery services.

Getting people to use their ads was imo the main plan for them.

But they completely botched it by using a stupid fee structure and disregarding all the non-ad supported game developers who obviously won't get the waiver.

The idea that execs did not see this coming is well - ok may be I am too old think this was not planned.

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