It is just about the brightness. Answer number 1 in the FAQ states:
> A fireball is another term for a very bright meteor, generally brighter than magnitude -4, which is about the same magnitude of the planet Venus in the morning or evening sky. A bolide is a special type of fireball which explodes in a bright terminal flash at its end, often with visible fragmentation.
Or was your question why are some so bright? That is mainly a function of size and speed.