Nestlé in Europe has made a few versions with more whole grains and less sugar, with no detectable change in taste. For a while, I was eating rice-based low-sugar breakfast cereal with added vitamins, simply because the alternative was a pastry and coffee (very busy work weeks). I despise Nestlé, but, hey, at least here’s a healthier version of our product — not healthy, healthier.
The race to the bottom in terms of sugar and additives might also be a factor as to why breakfast cereal is in decline. Make better products and we’ll buy them.