This is super cool. Cinemagraphs have always been a bit of a passion of mine, and I try to bring that feeling of subtle-stillness in a lot of the work I do, whether it’s marketing or shooting, so i can see this becoming a regular tool.

The trick to a 10/10 cinemagraph is the more subtle, the bigger the impact. You almost want the viewer to think it’s a still photo before their brain clicks in thinks “wait, something isn’t normal here, this isn’t a photo, it’s a video”