Right to Unsubscribe? Gmail and other email providers do this for you even if you are not a CA resident and even if the Marketer does not have a built-in Unsubscribe link. From a Marketer perspective, you cost money to send emails to, and if you are not going to open, they kind of don't want you on the list anyway.
CCPA == GDPR? Not even close. Majority of CA businesses do not reach the compliance threshold and therefore do not have to or will not comply with requests. Additionally, you have no way to validate if the request was actually carried out. The company's "best efforts" to remove data from their systems is all that's required at best - and a lot of data can be retained for valid business reasons.
Lastly - despite what CA residents believe (and similar to EU residents with GDPR) - CA laws do not apply to the rest of the country simply because they are unenforceable except in the most egregious cases - and even then it would have to be a very large business anyway.
> because it's easier than building a California-specific version of a website or online product
Nobody is doing this in practice. At best, they use some GeoIP thing or if you are logged into an account (which means they have your data anyway). The law does not require them to validate the user anyway, so it's all "best effort" again which usually means low effort.
But hey, if it makes you feel warm and fuzzy believing these things - more power to you.
I am very skeptical even this is as great as some think. Outside CA, most companies can simply ignore these "viral" style laws with no consequences.
I also gladly unsubscribe easily without frustration - just not sure if this is common in other states.
Netflix? Nope. Comcast? Nope. Google? Nope. Verizon? Nope. AT&T? Nope. Apple? Nope. PG&E? Nope...
Where is this mythical renaissance of new online cancellations?
Turns out - most big businesses did this already... oh, but now it's the law but who's enforcing? Lawyers who gain private settlements? That's not enforcement, that's a racket.
Edit: and by “terminate service” I mean “stop fucking taking my money, I don’t even live at the address you are claiming”
It's not about claiming ignorance. It's about not caring about CA viral laws and CA's inability to effectively enforce them around the world.
Much like how most companies laugh when some EU citizens tries to flex GDPR in the US... hilarious unless you're Google...
People lock-in on the intent and names of these things and believe they've "won" the privacy war. Just like the "Inflation Reduction Act" these laws do very little if anything for their namesake.
Sometimes the government really does work for the people. It is actually possible.
You can read the laws yourself. There's not a lot of teeth for small businesses to comply.
Go look at the state AG website for P65 complaints (they are all by law published). 99% are privately settled without wrongdoing (you can see this on AG website too), and some fee is paid to the plaintiff's attorneys. Sometimes the math says it's cheaper to comply, but often not. Small (and even big) businesses around the country freely ignore P65 despite the law having citizen enforcement. If you search on the AG website you will find many repeat offenders. P65 laws have been around for decades...
There's a difference between what people believe should happen and what actually happens. If you believe these laws have "won" the privacy war - you are mistaken.
Given the decades of P65 enforcement - and given the prevalence of "harmful" chemicals imported into this state every day, we have no reason to believe this unsubscribe law will be any different.
Having this law makes people feel like something was accomplished, despite reality.
I expect nothing less for this law. Show me an example for a relevant law not the P65 BS.