Big big players probably don't care the Pro and Enterprise tier isn't too horrid. Or they have negotiate their own deals. For them 0.01 per install is probably magnitudes less than they pay on advertising per player.
Technically you couldn’t even use Personal or Plus if you made over 200k a year. It doesn’t really make much sense to stay on the personal tier now anyway, as long as you manage to make at least over $10k per developer in a year.