Do you think that the way the Visa/MC network is implemented is simple enough to explain to someone who does not understand computers? No? Hm, I wonder how people use it...
The point of articles like this is usually to highlight usability improvements for a particular solution, and in this case, to highlight the fact that their is no hardware requirement for bitcoin.
Also, re: the difficulty of acquiring bitcoin: mobile apps like this mean that if one party in a transaction has bitcoin, the other party can go from 0 to 60 on accepting bitcoin in the time it takes to download the app from their app store.
By almost any metric (including value) bitcoin is healthy, and slowly growing: http://blockchain.info/charts
And in the interest of full disclosure: yes, I have an investment in bitcoin, because I truly believe in the strength of the concept.