It's good work. Ultimately though we cannot base civic cybersecurity
for the entire population on groups like NOYB or any number of
vigilante policemen exposing malevolent companies one by one. It's
neither scalable nor sustainable against a tide of technological abuse
enabled by a culture of corporate entitlement and public apathy.
In addition to legislation the problem requires active programmes of
public education and information as is the case for all other public
health or security issues.
More lives are saved per dollar running a "Don't drink-drive" campaign
than giving police money to arrest drunk drivers.
"Don't install that app" should be a tag-line every mother and child
knows, like "See it. Say it. Sorted.", just to get people to pause and
think... "would I share all my all my personal data and access to my
life with a random total stranger?" Because that's what you're doing
when you install some dodgy app at a restaurant.
Maybe groups like NOYB could do more work on sophisticated modern
influential media to attack the root cause of the problem: a
fundamentally flawed security model with a set of wholly inappropriate
assumptions.
Change the assumptions.