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The problem with most self checkouts is that the value prop for the stores seem obvious - lower wages - but the value for consumer is not obvious in most cases - because in most cases, it doesn’t exist.

It’s not a better experience and it feels very much like I am now being asked to do more while still paying more.

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Nonsense. The value proposition for consumers is that they don't have to wait in a massive queue.

That’s far from a unique value prop for self-checkout lanes. It’s also a hard sell at stores that have or had ~8+ lanes but only two are open… sure, the self checkout is the only solution to long lines… that happens frequently here and in many cases, lines get equally long for self checkout.

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