The trouble with supermarket self checkouts
spectator.co.uk
spectator.co.uk
No, it's demonstrably not. I shop from a few small local grocery stores within walking distance that haven't changed their checkout systems in years, in a nice neighborhood in downtown. The prices had skyrocketed regardless.
To be fair on the author, they're speculating the complete opposite :)
But the worst self checkout experience by far is McDonalds. Why does it take ~100 taps on the screen to order three items? Whoever designed that UX should be working the cash register, not designing UX's.
Edit: just successfully used tap to pay at Chipotle, so I guess they finally fixed that.
Their order web page is the only one that refuses to operate with ad-block turned on.
Their app is a mess of broken functionality.
And their error paths are uniformly obtuse. E.g. "Unable to accept payment, please pay for your order in store" actually meaning "We were unable to transmit your order to the store, so you should just go through and create a new order when you walk in."
Seriously, fuck Chipotle's UX team.
(I may also still be salty about their inability to remember to put cheese in a cheese quesadilla)
Is there such a thing as a cheese-free quesadilla? I thought a quesadilla was precisely a cheese sandwich, but made with tortillas instead of bread.
Such existential questions occupy my nightly ponderings and soul searching.
Wait, what? Did they just hand you a tortilla by itself...?
Has this happened more than once?
That's like ordering a hamburger and them giving you a bun...
I think Chipotle secretly hates making quesadillas, and so makes it as hard as possible to order them. (They're now "online order only")
And apparently, does not train their people how to make them.
Sadly, when they used to make them from scratch on the tortilla steamer, they were one of my favorite things on the menu.
I’ve used McDonald’s self checkout in Portugal, Spain, Ireland, and Germany, and although they aren’t deserving of any awards they’re functional.
I had a phase of trying the self checkouts when they were new, a few decades ago or so. They were so clunky, linear, and demanded that you conform to their slow timing that I stopped (despite the free stuff from the dance of it trying to roll back the conveyor belt and asking you to re-scan an item, after the item had already left the belt)
These days I'll use a self checkout maybe once or twice a year, if I'm unfortunately at a store during a peak hour with really long lines, or if I have one or two items and it actually seems beneficial to do so. They have improved slightly, but still suffer from obtusely taking your effort for granted rather than working with you. Most of the time I'd rather wait a few predictable minutes in line than deal with the hassles of using self checkout, like the non-negligible chance I'll have to wait for a worker anyway.
Also I know the legal environment is different in the UK, but people choosing to stop and have their bags/receipts inspected on the way out store is a peeve of mine. Especially when they build up a crowd that blocks the exit. Just exercise the smallest bit of self actualization, say "no thanks" and keep walking. (exception for clubs like Costco where they could theoretically screw with your membership)
Not defending the kiosks, but at least you can use the app instead which is 1) straightforward, 2) earns points and gives you coupons, and 3) you can order a few minutes before you get there, so your food is already waiting for you once you arrive.
Apps are no good for those at the bottom of the system though - if you don't have a phone or data or a debit card, then apps are hard.
Not to mention that the bagging area is not designed for personal bag use really at all.
At the same time, it’s notorious for people stealing stuff - many folks I know across all income spectrums cheat the system in some way.
The temptation to ring in organic produce as conventional and save a few dollars is pretty damn hard to resist myself.
When the machines are responsive and there's no irritating behaviours of the machine, then they're just fine, or even better than a cashier.
And then there's the other check that if you do scan something, it needs to go in the bagging area. So if I go into a store and grab a single item, and just scan it and hold it, the machine will freak out that I didn't put it in the bagging area. If I don't put it there quick enough it'll lock up and need an employee to intervene. Ugh.
In my experience, Target is the only store that has consistently implemented a good self-checkout experience.
People also underappreciate the internal effort (and cost) required to ship new terminals in a national chain and the drag of running a heterogeneous operation during the transition period.
It feels like 90% of UX issues could be solved with shipping over-engineered (from performance and robustness perspectives) hardware, at additional cost. Which seems like what HD did with the latest terminals.
Self-checkout works best in Home Depot type of places in my experience. There are just so many items to keep track of in grocery stores.
It’s not a better experience and it feels very much like I am now being asked to do more while still paying more.
We used to go to the store, pick out our items and a employee would ring them up and bag them.
Then you had to bag them yourself.
Now you have to ring them up as well.
Hedonic quality adjustment failed to capture this (and other examples of) 'enshittification' taking place and thus underestimates inflation. During Covid consumers became accustomed to worse service and longer waits and business realized what they could get away with and now run skeleton crews. The lower quality of these offerings haven't been factored in to the official inflation statistics, on the other hand if the iPad gets a little faster they are quick to hedonic quality adjust inflation down.
You swipe or scan your items and place them in your bags however you want. If you scan a beer bottle they let you keep going and someone watching sees that you are an adult just remotely ticks a box before you get to the checkout stage.
There is no scale checking the weight of your bags, the only annoyance is that occasionally a worker comes over before you complete your transaction to randomly check what you put in your bags. Aoart from that it's all very fluid.
On the other hand I have experienced all the mentioned problems in Canada at a Provigo in Quebec.
So I think all this is really just a matter of implementation and actually caring about user experience. All if these issues are solvable, the store just has to decide it cares about these issues and not accept a suboar solution.
One difference I'll note, of course a bit of a wild guess, is maybe one of culture. In North America people really don't want to be bothered by random checks, they feel it's a violation of their privacy or personal space. So everything, including security, has to be automated as much as possible. In Europe people are used to the idea of random checks maybe because it's part of the experience of taking public transport.
Data point that Walmart does perform random checks of bag-to-receipt as people exit the store.
I'm not aware of any brand that, by policy, encourages and trains its employees to physically intervene.
And you cannot imagine some of the brazen shoplifting I saw on HD security camera footage. There's a massive chasm between what's socially acceptable from neighborhood to neighborhood.
As a European I can't relate. I don't want to be randomly checked.
Obviously both systems exist in both places, but I think the former exists more in Europe. It is just a comparison of course, take it as you will. I do find someone checking my bags randomly bit annoying but I prefer it to fighting an automated system that manages a poor approximation of figuring out what you put in your bags. At least in the Netherlands I have not seen that latter kind of system here, and I suspect it's precisely because people would not like it.
It's true that the checkout itself takes 2-3x as long. But that's more than offset by the fact that instead of waiting in line for 10 minutes, there simply is no line anymore.
So it's sped up my grocery store visits by at least 5 minutes. (It may help that they don't use a weight sensor, so there are never any frustrating errors like the author describes.)
And it seems lately that much of the times I do go to an employee operated checkout, the employee doesn't really go any faster than I do anyway.
I also really enjoy bagging my own groceries... (crazy right?) and also end up with fewer broken eggs when I get home.
We had 3 or 4 bags we brought. We pressed "use our bags", pressed 4, and starting setting them up in the weight-sensitive area. By the time I finished setting up the first bag, the screen had gone back to the initial state, and when I set a bag down, it began complaining. It took a couple minutes just to get bags set up. We also didn't have room in the weight area and had to put some bags on the non-weight area.
Then we had quite a few issues with it complaining about moving or not moving things to the bagging area, several of which required waiting a minute for an employee to come over, type in their override code and clear the error.
Then we selected the wrong fruit because it wasn't accepting the 4 digit code, but it was more expensive, so we once again had to wait for an employee to come fix the issue, as you can't undo any mistakes on your own.
Overall the experience took 10-15 minutes (felt like eternity) and that compares to what would be 60-90 seconds with a cashier. Most of that time was waiting 30-60 seconds during each of the 4-5 times an error came up that we had no power to clear ourselves.
Of course one of the takeaways here is... don't use self-checkout for more than about 5 items max. One bag. Any more and just **ing go to a human. The other is... these systems are shit and they are not designed to work with your customers, but rather to use your customers, regardless of the toll it takes on them.
Also it seems pretty obvious that the system has a limited window for setting up your bags. Just set them all down at once so it registers the weight, and then faff around setting them up.
Surely. Except... there's only room for 2 bags. And it gives you about 5 seconds between hitting the button "using our bags" and getting them set out. Of course they fold up so you kind of have to smooth them out to get them stable on there. If you try to put bags on that area before telling it you have bags, it complains about the 2g of weight! If you lift them up to fix them so they are set up, it complains about removing weight!
Advantages:
1) Your scanning labor is spread out across your entire visit
2) No need to unload and bag everything at the end
3) You can see a running price total
Is that last point the reason why supermarkets moved away from them? Because they don’t want you to budget in realtime?
I’ve seen lots of technological progress in my day, but nothing towards making this process more efficient in-store.
In a way, doing groceries is one of my few remaining financial uncertainties. Depending on meal plan and the status of my pantry it could be plus/minus $50 or $100
When the modern supermarket came along, there was uproar. People couldn't understand why they had to traipse the aisles! Isn't that what the staff were for? Why are customers having to do their job for them?
Of course, the supermarket realised that having people make impulse purchases, see new goods, and choose their preferred ripeness of fruit, made a lot more money than they lost from upset customers not returning.
Similarly, there's a modern calculation that a few customers fiddling the weight of their marrows is vastly offset by not having to recruit, train, employ, and manage till staff. And shoppers don't get stuck behind someone who wants a natter with cashier or who wants to pay in pre-decimal currency or wants to argue over an expired voucher.
But, luckily, thanks to capitalism you have a choice. Go to a supermarket like Lidl if you want to avoid self-checkouts. Or use online shopping. Or send your kitchen maid to deal with those craven machines.
Nevertheless, I prefer to use a real cashier if the queues are not too bad.
self-checkouts and procedures can definitely be improved, but I'm relatively happy they're available because it is a fast way (not always though) to get in and out of the grocery store for me.
Theoretically, anyway.