This also enables easier installation and setup for basically any carrier. Just download the app, configure eSIM and you're good. Maybe the easier switching is why adoption is kind-of slow on the carrier side? Easier to keep you locked-in with more obstacles in place.
Seen some comments mention potential issues with it vs physical SIM, but I hope these get resolved with time or standard solutions are developed. Personally I had no issues with it, using it for over 2 years now.