It's in the interest of business to continue to add value and explore new territory. Unfortunately though this has metastasized in higher education to producing junk degrees and programs that simply do not warrant costly or even sometimes formal training.
High education has evolved from something accessible only by the elite, or the brightest (elevated on the dime of the elite) to an overpriced commodity that yields little returns. Especially in undergrad, is the cost really worth it to achieve a basic level of competency that employers then have to build on significantly after the fact?
My advice to young people in my home country (not USA) is only go if the profession you want requires it. And I'll often help them to do a cost-benefit-analysis to work out if college is the right path.