Because SaaS business models were built around operating at a loss in order to gain a monopoly and rent seek?
Many (most? Except maybe asana) public SaaS companies have 20% cost of revenue AFAIK
Source: https://blossomstreetventures.medium.com/q1-saas-metrics-dat...
I guess they are betting that R&D costs are fixed(ish) or at least will grow slower than revenue. Which of course doesn’t always work, especially over the last few years where free money resulted in massive bloat.