> Articles like these also have lots of opinions, no research and stats,
Oh you’re in the data driven club. I bet you even A/B test. Good luck with that.
Oh you’re in the data driven club. I bet you even A/B test. Good luck with that.
A/B testing is more for conversion optimization, it's to measure how persuasive something is.
User testing is my preferred method (in it's simplest form just observing people doing a task), if that's not an option I like heuristic evaluations.
I suggest you actually look into what usability is about, you might enjoy it. Good luck with your assumptions.