Cloud services are sold on the basis of an exchange. I build my product, or my entire business, on your cloud platform, submitting to a huge amount of risk by doing so. In return, you promise to minimize my risk by being a trustworthy and reliable steward of that platform.

Cloud platforms are a lot like banks. The value proposition of a bank is not that they store your money: my mattress can do that. No, the value proposition of a bank is that it’s a safe and trustworthy place.

There is some second-order thinking involved. If I believe that other businesses are questioning the future of a given cloud platform, then I might decide that I need to start migrating to another provider sooner rather than later. If everybody decides that they need to migrate then it could make the platform actually unprofitable. Like a bank run. Only there’s no FDIC protection for cloud platforms.

Google clearly just doesn’t give a shit what people think of their cloud platform. That’s scary. It means they don’t understand that they’re in the trust business. They truly believe that they’re just selling computing services.