A similar headline can be found for using "brainlike techniques" for object detection. http://science.slashdot.org/article.pl?sid=07/10/11/2214233

But the algorithms in this case are from numenta, jeff hawkin's company. The methodology is:

  1. Study the brain
  2. Come up with theories on how memory and processing in the brain work
  3. Write algorithms with the same structure.