And there are a good number of devices on the shelves of stores today which contain the arduino bootloader. It turns out the "point and click and get a working IoT product" tends to outcompete hiring a professional embedded coder to spend months to make something bespoke from scratch.
My dumb fridge for example runs on top of the arduino bootloader on an atmel chip - it has the distinctive 1 second startup delay and speaks stk500. And all that chip supports is four temperature sensors, two fans, two door switches and lights, a little 7 seg display and up/down buttons for temperature, a defrost heater, door edge heater, and a relay for the compressor motor.