Karim Rashid was doing NUMBERS making orange plastic stuff at the turn of the millennium too.

display piece https://www.brooklynmuseum.org/opencollection/objects/2562

watch https://acmestudio.com/products-watches-wrist_watches/Karim_...

chess set https://chessantiques.com/product/bozart-karim-rashid-chess-...

stacking chair https://www.black-by-design.co.uk/homeware-c2/furniture-c78/...

The car is actually named after the color code for that particular shade of orange — Pantone 021 C!