Given the Wikipedia page about eSIM says:
The European Commission selected the eUICC format for its in-vehicle emergency call service, known as eCall, in 2012.[23] All new car models in the EU must have one by 2018 to instantly connect the car to emergency services in case of an accident.[24]
I'd say they have been around since then.
edit: here is a great talk about how eSIMs work from last CCC https://media.ccc.de/v/camp2023-57190-demystifying_esim_tech...