> Do you expect people to read content that you couldn't be bothered to write?
What do you presume I mean by "use AI"? You seem to have a knee-jerk assumption about what AI can or can't be used for.
I use it for research. To help me think of things from new perspectives. To point out gaps in my writing. To argue and debate topics without pestering my coworkers.
If I spend 3 hours going back and forth with ChatGPT to write the best article I can on a topic, would you still say I couldn't be bothered to write it?
> What's the point of all this?
What's the point of any form of self-expression?
If your assumption is that using AI means "Hey ChatGPT, write me an article about XYZ" and then pasting that in, then I can see why you would find that to be pointless. I would agree.
However, that's not what I'm doing or suggesting.
* * *
Here's a recent example:
> I'm writing a series of email communications that are intended to be sent as a part of a drip campaign. The campaign is intended to nurture leads as they come in.
> The leads are prospective customers who may be interested in buying [Redacted]. They become a lead when they fill in a form.
> The goal is to have an initial response, a follow-up 3 days later, then 7 days, then 14 days, and finally a 30 day follow-up.
> I have access to a lot of supporting blog and video content, including product walkthroughs, reviews, and how-to guides.
> Can you provide a suggested outline for what kind of content would be optimal to include in each email? The goal is to ultimately nurture the lead and get the customer to make a purchase.
It then gave me a solid outline that I used as a starting point. Is that cheating? Is that pointless? I don't think so, but you're welcome to your own opinion.
* * *
Here's another example:
> I'm writing the outline of an article called [Redacted]. I've broken it down into Five sections, each with 1-2 sub-items. However, I'm struggling with sub-items 7, 8, and 9. If I paste in what I have so far, can you make recommendations for those missing items?
I then pasted what I had outlined so far and it gave me some good ideas for what was missing.
* * *
Fundamentally, I think you need to understand that there is a difference between "I let AI do all my writing for me" and "I use AI in my writing all the time."
In the context of SEO, I would expect most articles that were 100% written by AI to get very poor results. They're not adding any Experience or Expertise. They're not proven Authorities. If they're presented as being written by a human when they're not, then they also violate Trust.
However, if you use AI to help you write better and more thoughtful posts, I would expect to see good results from that. Treat it as a writing partner, and not as a writer in it of itself, and you'll produce better content in less time. Or at least that's been my experience. Your results may vary, of course.