“None of My AI-Generated Articles Ranked for SEO Keywords”
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Or as Google likes to put it: Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT).
I use AI in my writing all the time, but I don't simply let it write the whole thing. AI can only work with what it's given. If you ask it to "Write me an article about XYZ", it will regurgitate what its read online. Google will see that and say:
- This article does not demonstrate that the author has the right Experience.
- They may or may not have established their Expertise.
- No one else is linking to this content, so it's low on Authority.
- There's nothing to show this person to be trustworthy.
- The content may be relevant and useful, but it's not unique.
That's a lot of dings.
By contrast, if you use AI as an assistant rather than a writer, you can:
- Base your article on your own unique experience.
- Establish your expertise faster than ever before, by allowing AI to help you brainstorm, finish thoughts, and edit your content.
- Build relationships with real people. No one wants to link to a bot.
- Create bonds of trust by actually engaging with your audience.
- Create content that has never been created before.
What do you think is the end game here? Do you expect people to read content that you couldn't be bothered to write?
What if users start using AI to summarize the AI generated text? What's the point of all this?
simple script.
I have a key.txt file I use for API keys
It requires openai and a library that pulls down the transcript.
What do you presume I mean by "use AI"? You seem to have a knee-jerk assumption about what AI can or can't be used for.
I use it for research. To help me think of things from new perspectives. To point out gaps in my writing. To argue and debate topics without pestering my coworkers.
If I spend 3 hours going back and forth with ChatGPT to write the best article I can on a topic, would you still say I couldn't be bothered to write it?
> What's the point of all this?
What's the point of any form of self-expression?
If your assumption is that using AI means "Hey ChatGPT, write me an article about XYZ" and then pasting that in, then I can see why you would find that to be pointless. I would agree.
However, that's not what I'm doing or suggesting.
* * *
Here's a recent example:
> I'm writing a series of email communications that are intended to be sent as a part of a drip campaign. The campaign is intended to nurture leads as they come in.
> The leads are prospective customers who may be interested in buying [Redacted]. They become a lead when they fill in a form.
> The goal is to have an initial response, a follow-up 3 days later, then 7 days, then 14 days, and finally a 30 day follow-up.
> I have access to a lot of supporting blog and video content, including product walkthroughs, reviews, and how-to guides.
> Can you provide a suggested outline for what kind of content would be optimal to include in each email? The goal is to ultimately nurture the lead and get the customer to make a purchase.
It then gave me a solid outline that I used as a starting point. Is that cheating? Is that pointless? I don't think so, but you're welcome to your own opinion.
* * *
Here's another example:
> I'm writing the outline of an article called [Redacted]. I've broken it down into Five sections, each with 1-2 sub-items. However, I'm struggling with sub-items 7, 8, and 9. If I paste in what I have so far, can you make recommendations for those missing items?
I then pasted what I had outlined so far and it gave me some good ideas for what was missing.
* * *
Fundamentally, I think you need to understand that there is a difference between "I let AI do all my writing for me" and "I use AI in my writing all the time."
In the context of SEO, I would expect most articles that were 100% written by AI to get very poor results. They're not adding any Experience or Expertise. They're not proven Authorities. If they're presented as being written by a human when they're not, then they also violate Trust.
However, if you use AI to help you write better and more thoughtful posts, I would expect to see good results from that. Treat it as a writing partner, and not as a writer in it of itself, and you'll produce better content in less time. Or at least that's been my experience. Your results may vary, of course.