Funny story, internally Amazon Search doesn't consider the ads products to be part of the "search results". It is tracked and accounted to Ads.
The way Ads are handled on Amazon is really poorly done. The Ads teams claim to make a lot of money (and based on the internal accounting tricks they do), and as such have been pushing Amazon's leadership to go more into Ads, even tho every person I've met that worked at Amazon also hated the prevalence of Ads.
Literally, Directors and VPs at Amazon are afraid to step on the toes of Ads' leadership team because of how well they have told the story about "Ads is excessively profitable".
Meanwhile, all of us in the thread can easily say, even if it is short term profitable, it most certainly is not long term profitable for Amazon.
Both from internally and externally it has been very disappointing to watch actually.