Funny story, internally Amazon Search doesn't consider the ads products to be part of the "search results". It is tracked and accounted to Ads.
The way Ads are handled on Amazon is really poorly done. The Ads teams claim to make a lot of money (and based on the internal accounting tricks they do), and as such have been pushing Amazon's leadership to go more into Ads, even tho every person I've met that worked at Amazon also hated the prevalence of Ads.
Literally, Directors and VPs at Amazon are afraid to step on the toes of Ads' leadership team because of how well they have told the story about "Ads is excessively profitable".
Meanwhile, all of us in the thread can easily say, even if it is short term profitable, it most certainly is not long term profitable for Amazon.
Both from internally and externally it has been very disappointing to watch actually.
Which pales in comparison to the problem of counterfeit goods, IMO.
I can at least somewhat comb through the reviews to look for outliers of well written reviews. Getting something that's obviously a fake (has happened to me multiple times) is completely unacceptable.
Newegg has this issue too, I got a knock-off Intel CPU there once, I was furious.
I'm at the point that I rarely ever buy products on Amazon anymore. It's a total disgrace. On an ethical level, I wish I had the ability to say "I only want to be presented with results that weren't made in China or other slave societies".
Contrary to popular belief Amazon actually does put energy into making sure products are responsibly sourced. Products are de-listed if they’re found to come from unethical sources.
To take that even further take a look at Climate Pledge Friendly. Those are products with (at least one) third party certification. These certifications don’t just further climate goals. Social responsibility is also considered. Including worker conditions and product durability. You can filter search results by this attribute. Admittedly it can be hard to filter for specific certifications.