Crazy to think when they started, their product was a chipboard. You had to put the video monitor on yourself.

What has gotten them huge, and sustained them throughout the years, was a series of products that really look nothing like their first. Or their second. Just a continual evolution against a vision, which I think has been pretty consistent.

Worth putting modern, small startups today in that context...you never know what they'll evolve to become beyond their first, second, even third products