What I thought could be a step in the right direction was Gilt's partnership with GQ. I envisioned a GQ magazine that was actually interactive, meaning each piece of clothing worn could be tagged with a link to purchase said piece of clothing, or at least get taken to a useful google search about it.

Instead what I saw was more of the same in large corporate partnerships...only one page would be dedicated to the actual items you can purchase. If you clicked on any of the items, you were actually taken to Gilt's Park and Bond store completely outside of the app.

Too bad. i'd really be interested in creating a Magazine using Pinterest, with the business model being links to affiliates.