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"XX% of organisations with more than 1,000 developers use Kubernetes" does not mean "most Kubernetes users work for organisations with more than 1,000 developers".

In my recent experience a ton of tiny startups which should be using Heroku etc are running Kubernetes for no other reason than engineer ego and "that's what the big boys are doing".

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Heroku had their share of problems recently no? It seems mismanaged and on the way down, sadly..?

And you say Heroku, "etc", but the thing is that there is very little heroku-like alternative. What "etc" is there really?

The real alternative is a Linux VM with docker-compose.

Once you outgrow that, managed kubernetes is the logical next step, even for a small team.

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