Also missing on the Apple side are crucial dates such as 2007, the introduction of the locked down iPhone, and 2008, the introduction of the crApp Store.
Apple did a bait and switch with iPhone lockdown. Many people seem to forget that it wasn't initially justified in terms of protecting the end user. Rather, it was justified in terms of protecting the cell phone carriers, i.e., "Cingular doesn’t want to see their West Coast network go down because some application messed up." Which we knew was total B.S. at the time, but that was the initial story. The Orwellian move was later made to change the story, and now it has always been about protecting the end user (from themselves).