Personally I think a better approach is to push the phrase "right to recycle and repurpose" as much as possible. People get that. Everybody personally has seen the unsettling amount of e-waste that passes through their ownership and into a landfill somewhere.
Right to repair isn't enough, because these restrictions don't block you from keeping things working the way they did when you bought the device. Recycling and repurposing is something everybody can understand. It answers the question of "wait don't only evil hackers care about that?"
Not even close to true.
https://www.vice.com/en/article/43jywd/why-tens-of-thousands...
>it just means that only Apple can recycle them. Which would be a problem
>Which would likely be true anyway due to how integrated the components are. You don't need Apple to melt down gold
Widespread activism could make a difference. If it becomes a major point of contention in elections, that could make a difference. These don't happen 'by default' though.
There's a general willingness to trade incremental freedom for security in many arenas but ascending that gradient is a hard sell