That I've always found interesting - a proper "skate to where the puck is going to be" moment.

There was a good few years there where everyone was looking for the "iPod-killer". There's even a chance the Zune would have got there, except by time they got close .. that's not where the puck was.

But I always found it interesting that after all that search for the "iPod-killer", none was ever crowned - instead the entire market just slipped silently into the night.